Journal of Marketing Issue May 2011

Journal of Marketing

Volume 75, Issue 3 May 2011

Table of Contents

Balancing Risk and Return in a Customer Portfolio / Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker

Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio” / Fred Selnes, Matthew T. Billett, Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies / Ekaterina V. Karniouchina, Can Uslay, & Grigori Erenburg

Should Firms Spend More on Research and Development and Advertising During Recessions? / Raji Srinivasan, Gary L. Lilien, & Shrihari Sridhar

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding / Alexander Chernev, Ryan Hamilton, & David Gal

Process and Outcome Interdependency in Frontline Service Encounters / Zhenfeng Ma & Laurette Dubé

Poisoning Relationships: Perceived Unfairness in Channels of Distribution / Stephen A. Samaha, Robert W. Palmatier, & Rajiv P. Dant

Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation / Bernd Skiera, Manuel Bermes, & Lutz Horn

It’s Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales / Jan R. Landwehr, Ann L. McGill, & Andreas Herrman

You can ask for a photocopy of any of the above articles. To do this, please copy the detials of articles from the list above and mail to:
Mr. Amjad Iqbal
Acquisitions and Serials Librarian
Ext – 426