Journal of Marketing
Volume 75, Issue 3 May 2011
Table of Contents
Balancing Risk and Return in a Customer Portfolio / Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker
Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio” / Fred Selnes, Matthew T. Billett, Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker
Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies / Ekaterina V. Karniouchina, Can Uslay, & Grigori Erenburg
Should Firms Spend More on Research and Development and Advertising During Recessions? / Raji Srinivasan, Gary L. Lilien, & Shrihari Sridhar
Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding / Alexander Chernev, Ryan Hamilton, & David Gal
Process and Outcome Interdependency in Frontline Service Encounters / Zhenfeng Ma & Laurette Dubé
Poisoning Relationships: Perceived Unfairness in Channels of Distribution / Stephen A. Samaha, Robert W. Palmatier, & Rajiv P. Dant
Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm’s Future Orientation / Bernd Skiera, Manuel Bermes, & Lutz Horn
It’s Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales / Jan R. Landwehr, Ann L. McGill, & Andreas Herrman
